Perceived Quality: Presentation vs Product
One of the most important lessons that I have learned as a designer is the very crucial emphasis on how you present your work to clients. At first, I was completely aghast at client feedback and reactions to what I gave them (which was exactly what they asked for), and how there were often huge gaps in communication that resulted in them trying to initiate a design by committee scenario. If you don't create a firm base of trust and clear communication early in the design process, your client will have a difficult time accepting ideas and designs that you present, regardless of the logic and industry standards that back up those reasons for why you did a certain thing instead of something else.