Danielle Bonanni - Product Design and UX

One of the most important lessons that I have learned as a designer is the very crucial emphasis on how you present your work to clients. At first, I was completely aghast at client feedback and reactions to what I gave them (which was exactly what they asked for), and how there were often huge gaps in communication that resulted in them trying to initiate a design by committee scenario. If you don't create a firm base of trust and clear communication early in the design process, your client will have a difficult time accepting ideas and designs that you present, regardless of the logic and industry standards that back up those reasons for why  you did a certain thing instead of something else.

Knowing that one of my absolute deepest passions regarding design is brand identity, a colleague recommended the book, "Logo Design Love" as a stellar resource for brand design tips and samples from one of the UK's most impressive designers, David Aiery. There's just something fervently beautiful in the a long germination process of getting to intimately know a company, articulating their entirety into the most simple words and visuals, and creating one image that stands true as their unique definition in a world full of imitation. Such is the process of designing brands.